Areas
- Branding & Identity
- Content Creation
- Front-End Development
- Logo Design
- SEO
- Social Media Advertising
- Visual Design
- WordPress CMS Integration
Building a Business Brand.
This was a project encumbered by a challenging budget and a client with no time or energy to devote outside day-to-day operations of her business as an equestrian trainer. The business was operating well but lacked a strong online presence. The absence of a website was curbing the potential growth of the business with its most promising demographic — families, teenagers, and children locally on Oʻahu.
Time was spent researching the sport (past and present), well-known companies, and other businesses in the industry. Site visits and interviews with the client’s customers at the farm were conducted to get an overall sense of the client’s business, people’s preference in taste/style, and also the client herself to create a visual representation of her business and her teaching program.
Branding & Logo Design
The existing site did not have any metadata and was not optimized for SEO so that was the first thing to address. Prior to building the new site, the existing site was optimized for SEO. The keywords and original content created for the site was specifically chosen to highlight the niche area of the sport the client specialized in. Since “Horseback Riding Oahu, Hawaii” was already being used competitively for tourism-related trail rides, it was a deliberate strategy to focus on words specific to the sport that we knew prospective customers would use to find the business. It was important to develop the page rank of her site with organic search not only because a majority of her clients, such as military families, would come through via search but also because there would be no funds devoted to paid advertising.
Moving the client to wordpress enabled easy optimization of the pages for SEO, Google Analytics and Google Tag Manager. It also opened the maintenance of the site to future administrators. A Facebook page for the client’s business was also created. Information shared across social media would also direct traffic to the web site.
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Allegreya
AA
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Lato
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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