Kenworth
Areas
- Process & Workflow
- Information Architecture
- UX/UI & Visual Design
- iOS & Android
Awards
- 2017 Communicator Silver for Mobile – General – Business
The Convenience of a web-based app.
UX/UI Design Lead for Anthology Marketing Group
Kenworth, a division of PACCAR Inc., is a manufacturer of medium and heavy-duty Class 8 trucks. In 2015, a project arose to build a mobile application for Kenworth that would help customers by providing product information, news, and for sales representatives access to sales materials.
We created a hybrid app that would access existing Kenworth.com content via the website’s CMS to manage app content in real-time. I defined the design and overall according to their brand standards and presented concepts illustrating how the app could be used. I then worked closely with the backend developers to provide style guidelines and graphics to build the apps. The app has received 4,000+ downloads and currently has 4+ star ratings on GooglePlay.
Layout & Design
