LXXV Rugby

Creative Lead for Eclectik Group

A client wanted to develop a capsule collection of rugby lifestyle leisurewear. The research was conducted on the history and culture of collegiate rugby and football, the proposed demographic, and their tastes to create the visual language for the brand. I centered on a style that was classic, nostalgic, and timeless in design. The creative process was reviewed and developed closely with continuous feedback from stakeholders to finalize a distinctive brand for their target market. Two lines were developed, a proposed higher-price point reflected in the design and material selection, and another sportswear line for a more universally appealing consumer price-point.