Only Maunakea

Design Lead for Anthology Marketing Group

Only Mauna Kea began as a limited print campaign with media buys in a few trade publications and several email communication channels. With a modest budget and the understanding that there would be little creative assets, we were tasked to create a microsite in partnership with the print campaign that would push visitor traffic directly to the booking engine.

I conceived an idea for the microsite based on the main advertorial headline, “Only Maunakea” where unique experiences could only be found at the Mauna Kea Beach Hotel. We presented the microsite as a peek into several moments of a vacationing family using the footage from the hotel’s in-room video and rounded out the presentation with aspirational copy and photography.

The project was completed on time and under budget. The client was pleased with the outcome. Knowing this was a small project with limited reach and scope, time was taken to expand upon ideas creatively and mentor junior designers.