University of Hawai‘i – Outreach College

UX/UI Senior Design Lead for Anthology Marketing Group*

The University of Hawai‘i at Mānoa Outreach College provides educational opportunities to individuals whose personal and professional lives require convenience and flexibility. As such, the client wanted a design that was modern, forward-focused in style and felt innovative and more progressive while still being recognizable under the University of Hawai‘i’s brand umbrella.

As Senior Lead, I conducted discovery exercises with the clients to understand their design style and preferences and most importantly, the message and meaning they wanted to convey from the first impression of their site. This helped all participants gain clarity among their internal team and allowed them to craft the unifying statement of purpose that they could use as an anchor and for us to develop a design based on a concept we could always reference.

Not only did the site have to be visually arresting, it also had to fulfill the technical and functional requirements of working within the UH network system for its catalog of course offerings. Understanding these requirements and the expectations of deliverables, I developed a visual design for each major template that would be used within the CMS as well as accompanying style guide that could be referred to for sections of the site not outlined in the project scope.